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Nalamdana's vision is to create positive social
change through communication, for a healthier and better educated society.
We believe access to complete and correct
information is a basic right for all communities
irrespective of social, economic or educational status.
Our mission is to use creative, innovative,
participatory behaviour change communication
to enable target audiences to make better informed
decisions about their health and for their families.
How we gather information and how we know
when our programs are sucessful...
Nalamdana has worked with disadvantaged populations,
urban and rural, since 1994. Every issue and project based intervention/communication program is undertaken using
an established and proven pre project (baseline) study.
Specific data and information gathered helps us design
and execute our need based programs effectively.
Success of each program is measured by comparing with
the predetermined goals (short term and long term) and
seeing if the identified measurable indicators have been
achieved. Since Nalamdana is a communication group,
often the Methodologies used are being evaluated, rather
than sheer numbers covered. Evaluation is qualitative
rather than quantitative, as long term behaviour change
is our goal.
Project Goals and Growth
Nalamdana has pre set goals for each individual project
depending on it's duration. We are working on various
projects of differing lengths (1 year, 3 years, ongoing, etc.)
For Example: The South India Girl Child Inititiative is a
three year project started in 2006. We have a project plan,
bench marks for every year and space to change/modify
methods used (mid course correction is possible).
Communication objectives are clearly defined and the issues
we will work on are also listed. Annual sharing and planning
happens with the other three NGOS funded under the same
project. The method being used is World Education's non
formal education techniques.
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